Adobe Firefly
HeyGen
Pricing
PricingFreemium
PricingFreemium
Free Plan
Free Plan
Free Plan
Side-by-side comparison based on pricing, features, and community data.
Adobe Firefly and HeyGen are both AI marketing tools. Adobe Firefly is Freemium; HeyGen is Freemium. Adobe Firefly and HeyGen solve different creative problems.
Adobe Firefly and HeyGen solve different creative problems. Firefly is for designers needing AI-assisted image generation and editing within professional workflows—best if you already use Creative Cloud and want seamless integration with Photoshop/Illustrator. HeyGen is for marketers and content teams who need to produce videos at scale without production expertise or equipment. Firefly excels at iterating on static visuals; HeyGen automates video production from scripts. Choose Firefly for design-heavy work, HeyGen for rapid video content at volume. Firefly's credit system and Creative Cloud dependency make it costlier long-term for non-Adobe users; HeyGen's web-first approach is more accessible but sacrifices customization depth.
Pick Adobe Firefly if you're a graphic designer or agency already in Creative Cloud needing AI-powered image generation and editing directly in Photoshop.
Pick HeyGen if you're a marketing team or content creator who needs to produce branded videos from scripts without filmmaking experience or equipment.
| Feature | Adobe Firefly | HeyGen |
|---|---|---|
| Primary output type | Static images, text effects | Video with AI avatars & voiceovers |
| Native software integration | ✓ Photoshop, Illustrator, InDesign | API & Zapier only |
| Learning curve | Moderate (requires Adobe familiarity) | Low (web-based, template-driven) |
| Customization depth | High (full design control) | Partial (templates & presets) |
| Multi-language support | — | ✓ 175+ languages, auto-dubbing |
| Cost for high volume | Expensive (credits deplete + CC fee) | Moderate (subscription-based) |
| Best for | Design iteration & visual assets | Batch video production & scale |
Synthesized by AI from verified tool data · cached per pair
100 generative credits per month, access to basic features
Unlimited generative credits, all Creative Cloud apps
3 videos per month, up to 1 minute each, 720p export
Videos up to 30 minutes, 1080p export, unlimited voice cloning, 175+ languages
Videos up to 30 minutes, 4K export, 10x more premium usage, early access to new features
Videos up to 60 minutes, 4K export, 5 custom digital twins, team collaboration, additional seats $20/seat/mo
Unlimited videos, no duration max, 4K export, multi-workspace control, enterprise security
