Clearbit vs HeyGen

Which should you choose?

Clearbit and HeyGen solve entirely different problems. Clearbit enriches B2B prospect data for sales and marketing teams—it identifies who to sell to and what they use. HeyGen creates AI videos from text and images for content production. Pick Clearbit if you're a sales or marketing ops team needing real-time lead qualification, anonymous visitor identification, and CRM enrichment; it excels at firmographic and technographic lookup but struggles with contact accuracy outside North America and has become expensive for high-volume use. Pick HeyGen if you need fast, scalable video content creation without production skills; it handles text-to-video and avatar generation well but lacks customization depth and may feel generic for brand-sensitive campaigns.