copy.ai vs Intercom

Which should you choose?

These tools serve fundamentally different purposes and shouldn't be directly compared. Copy.ai is a content creation and GTM workflow automation platform for marketing and sales teams building campaigns and automating outbound processes. Intercom is a customer communication and support platform for inbound inquiries, live chat, and customer engagement. Pick copy.ai if your bottleneck is producing marketing copy and automating go-to-market workflows at scale. Pick Intercom if you need to manage customer support conversations, live chat, and targeted messaging to existing users. They can complement each other within a tech stack but solve different problems.