DALL-E
Luma Dream Machine
Pricing
PricingPaid
PricingFreemium
Free Plan
Free Plan
Free Plan
Side-by-side comparison based on pricing, features, and community data.
DALL-E and Luma Dream Machine are both AI design tools. DALL-E is Paid; Luma Dream Machine is Freemium. DALL-E wins for iterative image design work where refinement through conversation matters; Luma Dream Machine wins for creators needing video content fast.
DALL-E wins for iterative image design work where refinement through conversation matters; Luma Dream Machine wins for creators needing video content fast. DALL-E's ChatGPT integration and natural language understanding make it ideal for marketers and designers who want to tweak compositions and styles mid-process without re-prompting. Luma Dream Machine suits social media creators and content teams who need videos in under 2 minutes and can accept less granular control. If your budget is tight, Luma's free tier generates videos; DALL-E requires paid credits. If commercial rights are critical, DALL-E Plus is clearer—Luma's free tier terms are unstated here.
Pick DALL-E if you're a designer or marketer refining visual concepts through conversation with AI.
Pick Luma Dream Machine if you need short-form video content fast and have a tight production deadline.
| Feature | DALL-E | Luma Dream Machine |
|---|---|---|
| Output type | Static images | Video (under 2 min) |
| Iteration method | ChatGPT conversation loop | Prompt refinement only |
| Pricing model | Pay-per-generation ($0.04) | Freemium with tiers |
| Commercial rights | Requires Plus subscription | Not specified for free tier |
| Generation speed | 5–10 seconds | Under 2 minutes |
| Real people generation | Blocked by default | No stated restriction |
| Platforms available | Web, iOS, Android, API | Web only |
Synthesized by AI from verified tool data · cached per pair
$0.04 per standard resolution image, $0.08 for HD
50 generations per day, commercial usage rights, ChatGPT access
Luma and third-party image and video models, Edit access for guest collaborators, Commercial use
Everything in Plus, with: 4x usage with the Luma Agents
Everything in Pro, with: 15x usage with the Luma Agents
Manage and add team members, Projects, team organization, and team-wide sharing, Usage analytics, User spend limits, SSO
Everything in Team plan, plus: Enterprise commitments, Dedicated education and training, Custom fine-tuning
