HeyGen
Semrush One
Pricing
PricingFreemium
PricingPaid
Free Plan
Free Plan
Free Plan
Side-by-side comparison based on pricing, features, and community data.
HeyGen and Semrush One are both AI marketing tools. HeyGen is Freemium; Semrush One is Paid. HeyGen and Semrush One serve entirely different needs.
HeyGen and Semrush One serve entirely different needs. HeyGen is a specialized video creation tool for marketers who need to produce avatar-driven videos quickly without production skills—ideal for social media, explainer content, or multilingual campaigns. Semrush One is a comprehensive SEO and marketing intelligence platform for teams managing organic search visibility, competitor tracking, and content strategy across multiple channels. Choose HeyGen if your bottleneck is video production speed; choose Semrush One if you need unified visibility into keyword rankings, backlinks, and competitive gaps. They rarely compete directly.
Pick HeyGen if you need to generate professional marketing videos from text or images without hiring a film crew or editor.
Pick Semrush One if you're an SEO team or agency managing keyword rankings, competitor analysis, and content strategy across multiple domains.
| Feature | HeyGen | Semrush One |
|---|---|---|
| Primary Purpose | AI video generation with avatars | SEO, keyword research, competitor intelligence |
| Video/Visual Content | ✓ Native (avatars, text-to-video, dubbing) | — |
| Keyword & Rank Tracking | — | ✓ Native (25B+ keywords, 140+ countries) |
| Backlink Analysis | — | ✓ Native (backlink audit, link building) |
| Language Support | ✓ 175+ languages (dubbing/translation) | Multi-language data (keywords/SERP) |
| Pricing Model | Freemium | Paid (free tier limited) |
| Learning Curve | Low (focused, intuitive) | Steep (40+ tools in one platform) |
Synthesized by AI from verified tool data · cached per pair
3 videos per month, up to 1 minute each, 720p export
Videos up to 30 minutes, 1080p export, unlimited voice cloning, 175+ languages
Videos up to 30 minutes, 4K export, 10x more premium usage, early access to new features
Videos up to 60 minutes, 4K export, 5 custom digital twins, team collaboration, additional seats $20/seat/mo
Unlimited videos, no duration max, 4K export, multi-workspace control, enterprise security
5 projects, 500 keywords to track, 10,000 results per report
15 projects, 1,500 keywords to track, 30,000 results per report, Content Marketing Toolkit
40 projects, 5,000 keywords to track, 50,000 results per report, API access
