Astra by Wati

Astra by Wati is a conversational AI platform built on WhatsApp Business API designed to enable businesses to provide customer support, sales engagement, and lead qualification through automated chatbots and AI agents. The platform leverages Wati's existing WhatsApp infrastructure to deploy intelligent agents that can handle customer inquiries, process orders, qualify leads, and escalate complex issues to human agents seamlessly. This is particularly valuable for businesses in emerging markets where WhatsApp is the primary communication channel, as well as global companies seeking to meet customers on their preferred platform. E-commerce businesses can use Astra for order tracking and support, SaaS companies can automate customer onboarding and FAQ responses, and service-based businesses can qualify leads and schedule appointments directly through WhatsApp. Unlike standalone chatbot builders like Drift or Intercom that require customers to visit websites or apps, Astra brings the conversation directly to WhatsApp where billions of users already spend their time daily. The platform also provides rich message formatting, template management, analytics, and CRM integration, making it a comprehensive solution for businesses wanting to operate customer support and sales entirely within WhatsApp.