Folk Assistants

Folk Assistants is an AI feature within Folk.app, a modern relationship intelligence platform that functions as a smart CRM. The AI assistants are designed to supercharge relationship management by automating data entry, generating insights, and suggesting next steps. They can scan your email, calendar, and other connected sources to automatically update contact details, log interactions, and highlight important updates about your connections (like job changes or company news). The AI can also help draft personalized outreach emails, suggest the best time to follow up with a contact, and identify network gaps or opportunities for introductions. This transforms the CRM from a passive database into an active relationship coach. Folk Assistants are perfect for sales professionals, recruiters, founders, investors, and anyone whose success relies on managing a large network of professional relationships. Key use cases include keeping a CRM effortlessly up-to-date, preparing for meetings with AI-generated briefs, executing personalized cold outreach campaigns at scale, and maintaining warm connections with timely, relevant follow-ups. Compared to traditional CRMs like Salesforce or HubSpot, Folk's AI is native and central to the experience, focusing on automation and proactive guidance rather than just complex reporting. Compared to other AI sales tools like Outreach or Gong, it is more deeply integrated into the core contact management system, aiming to reduce manual work from the very first data entry point.