ActiveCampaign AI Agents
Lavender
Pricing
PricingContact for pricing
PricingFreemium
Free Plan
Free Plan
Free Plan
Side-by-side comparison based on pricing, features, and community data.
ActiveCampaign AI Agents and Lavender are both AI sales tools. ActiveCampaign AI Agents is Contact for pricing; Lavender is Freemium. ActiveCampaign AI Agents and Lavender serve fundamentally different buyers.
ActiveCampaign AI Agents and Lavender serve fundamentally different buyers. Choose ActiveCampaign if you need autonomous marketing workflows that nurture entire customer journeys across channels—it's built for enterprises automating complex campaigns at scale. Choose Lavender if you're a sales team focused on cold email outreach; it excels at drafting and coaching individual messages. ActiveCampaign demands significant setup and higher investment but delivers orchestration across email, SMS, and web. Lavender is leaner, freemium-friendly, and laser-focused on email quality. The key difference: ActiveCampaign replaces your marketing ops team; Lavender augments your sales reps' writing skills.
Pick ActiveCampaign AI Agents if you need to automate multi-channel customer journeys and deploy autonomous marketing workflows across your entire customer base.
Pick Lavender if you want to improve cold email writing quality and coach your sales team on outreach without building complex marketing automation systems.
| Feature | ActiveCampaign AI Agents | Lavender |
|---|---|---|
| Primary focus | Full-funnel marketing automation | Cold email drafting & coaching |
| Channels supported | Email, SMS, WhatsApp, landing pages | Email only |
| Pricing model | Contact sales (enterprise) | Freemium with paid tiers |
| Free plan available | — | ✓ Yes |
| Setup complexity | High (requires training data & configuration) | Low (Chrome extension, immediate use) |
| Best user type | Marketing ops & campaign managers | Individual sales reps & sales leaders |
| CRM integration | Native CRM with AI lead scoring | Enrichment + platform connectors (HubSpot, Salesloft) |
| Autonomous capability | ✓ AI agents run campaigns independently | Coaching only; human writes final email |
Synthesized by AI from verified tool data · cached per pair
500 contacts, basic email marketing, limited automations
1,000 contacts, CRM, landing pages, SMS
1,000 contacts, predictive sending, site messaging, AI features
Custom contacts, dedicated support, custom reporting
Limited email analyses per month (approximately 5)
Unlimited email coaching for individual sales reps
Unlimited emails plus advanced analytics and personalization features
Per-seat pricing for sales teams with manager dashboards and reporting
