Lavender at a glance
Lavender is an AI sales tool. AI-powered email coach that writes personalized cold emails and optimizes sales messages using billions of data points.
- Best for:
- Founded in 2020
- Pricing:
- Freemium — Approximately 5 email analyses per month; core scoring features available
- Standout feature:
- Real-time AI email scoring (0–100 score with actionable fix suggestions)
- Main limitation:
- May produce generic emails lacking unique brand voice differentiation
About Lavender
Lavender is an intelligent AI sales agent designed to help sales professionals write compelling cold emails and master email outreach. The platform features Ora, an AI-powered email coach trained on billions of real emails, that generates sales emails matching the quality and tone of top-performing sellers.
Email Generation & Coaching: AI-powered email drafting and real-time coaching through a Chrome extension CRM Enrichment: Integrated data enrichment capabilities Email Certification: Free Sales Email Certification courses (Lavender 101 & 201) to help users become "#EmailWizards" Multi-User Access: Tailored solutions for individual sellers, sales leaders, and teams Sales professionals, sales teams, and sales leaders looking to improve cold email effectiveness and close rates without relying on generic AI-generated messages.
Lavender offers a free Chrome extension to get started and provides tiered pricing options for individual and team use.
