Jasper
Lavender
Pricing
PricingFreemium
PricingFreemium
Free Plan
Free Plan
Free Plan
Side-by-side comparison based on pricing, features, and community data.
Jasper and Lavender are both AI writing tools. Jasper is Freemium; Lavender is Freemium. Jasper and Lavender serve distinct buyer profiles with no overlap.
Jasper and Lavender serve distinct buyer profiles with no overlap. Jasper is built for marketing teams needing scalable, multi-channel content automation—blogs, ads, social, campaigns—with enterprise budgets and complex workflows. Lavender is purpose-built for sales professionals focused narrowly on cold email outreach, offering real-time AI coaching and CRM enrichment at a lower price point. Choose Jasper if your bottleneck is creating volume across marketing channels; choose Lavender if your bottleneck is writing effective cold emails. Jasper's pricing favors teams; Lavender's free tier accommodates individual salespeople.
Pick Jasper if you're a marketing team needing to automate content creation, campaigns, and brand consistency across multiple channels at scale.
Pick Lavender if you're a sales professional or team focused on improving cold email response rates and outreach personalization.
| Feature | Jasper | Lavender |
|---|---|---|
| Primary Use Case | Multi-channel marketing content | Cold email generation only |
| AI Agents / Automation | ✓ Purpose-built agents for marketing workflows | — |
| Image Generation | ✓ Jasper Art included | — |
| Free Plan Available | — | ✓ Free tier |
| Real-Time Coaching | — | ✓ Chrome extension coaching |
| CRM & Prospect Data Integration | — | ✓ LinkedIn, web, CRM enrichment |
| SEO & Content Optimization | ✓ Surfer SEO integration | — |
| Team Analytics Dashboard | ✓ Collaboration workflows | ✓ Manager coaching dashboards |
Synthesized by AI from verified tool data · cached per pair
1 user seat, 1 Brand Voice, access to core templates and document editor
1 user seat (additional seats available), 3 Brand Voices, collaboration features, Jasper Art included
Custom seats, unlimited Brand Voices, SSO, dedicated support, API access
Limited email analyses per month (approximately 5)
Unlimited email coaching for individual sales reps
Unlimited emails plus advanced analytics and personalization features
Per-seat pricing for sales teams with manager dashboards and reporting
AI-powered copywriting platform that automates marketing content creation for go-to-market teams.
