Heptabase vs MarketMuse

Which should you choose?

Heptabase and MarketMuse serve entirely different buyers. Heptabase is for students, researchers, and knowledge workers who think visually and need to organize complex ideas spatially—its strength is externalizing understanding through card-based whiteboards. MarketMuse is for SEO and content teams building topical authority at scale, automating content strategy decisions across dozens or hundreds of pages. Pick Heptabase if you're an individual managing research or learning; pick MarketMuse if you're a team producing SEO content and need data-driven briefs. MarketMuse costs more but justifies it for enterprises; Heptabase's paid-only model (no permanent free tier) limits casual adoption but reflects its focused single-user design.